Media Guide Mayhem in the Big Ten

Here’s a story that has been making the headlines lately. Apparently some Big Ten schools aren’t going to be handing out media guides anymore. The move is a cost cutting measure aimed at reducing the money strain on athletic budgets. These are tight times, and accordingly the paper mills are going to feel this one, too. Ohio State, Michigan and Wisconsin are expected to save over $200,000 by not giving out media guides for their sports teams. One figures that the guides will be available online, or that media outlets that are familiar with the teams will have a good base of knowledge from which to go on before the year starts.

Do you think this news story has been widely permeated in the national sports wire because it has to do with the media, or because it’s an example of larger stories from the world of business and economics and how it affects sports? Probably a little of both. It’s interesting that the teams who are planning on cutting media guides come from the upper Midwest- one of the places hardest hit by the recession and the current state of the auto industry. In related news, General Motors filed for bankruptcy today.

To get NCAA basketball tickets, go to StubHub.com.

Permalink - Posted in General on June 2, 2009 - Post a comment